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About All White Christmas

All White Christmas originated from my love of Denmark and their mindful, slow Christmas celebrations. I wanted to create a space where Christmas could be less chaotic and less about consumerism. A Christmas that is more about calm and connection – less disposable, more distinctive. Less complicated and more considered, creating a minimal and intentional gifting experience.

It often feels to me like Christmas has become so commercial and wasteful – throwaway decorations and quantity over quality. In Denmark things are done differently and I drew inspiration from their calmer Christmas culture, infusing that sense of style and simplicity into All White Christmas.

I’ve purposefully created a curated collection of décor and thoughtful design to create your own haven and a slice of Denmark in your own home. A minimal Christmas is not so much about less as it is about love – choosing only the pieces that fill you with joy every time you see them on display and share them loved ones.

Danish style is centred around a deep reverence for quality combined with an appreciation of art and aesthetics. But above all it’s about simplicity, symmetry and most importantly, family. For me, it represents togetherness, connection by candlelight, and conversations around the dining table.

Many accessories you will find here are handcrafted and created with love. Each piece I have chosen has been carefully considered, some by independent artisans with an emphasis on timeless style and understated elegance. Danish design can be cherished time and again, not simply for the festive season, but forever.

Meet Jill

I’m Jill – I’m passionate and down to earth, authentic and a little bit arty. I’m a sculptor, a mother and previously a lifestyle photographer, I’ve always had an eye for style, understanding how to display objects that inspire meaning and evoke emotion. Denmark is in my blood, literally – my children are Danish and I consider it home - the Danish way of life is second nature to me. Despite my appreciation for art and design, I believe that you don’t need a show home to embrace Scandinavian living – you just need to follow your heart and choose the pieces that you love, less is almost always more.

Life really is about the simple moments – soft candlelight, the scent of fresh pine and homemade cakes. You’ll usually find me pulling on muddy wellies and enjoying wintery dog walks followed by curling up by the fireside where the kids all pile onto the sofa at once and we chat about the important and the irrelevant, appreciating the most incredible gift of all – time together. I call this my inner circle.

This Christmas it feels as if connection means more than ever and our homes are our sanctuary from everything unfolding outside. Going inwards and battening down the hatches, snuggling up and celebrating that special sense of community, well that’s a very Scandinavian Christmas indeed – and there’s no feeling quite like Christmas.

Warmest festive love and Glaedelig Jul

Jill x

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